15 great entertainment ideas for corporate events

October 21st, 2019 @

concert entertainment

When it comes to entertainment ideas for corporate events, things have pretty much been done a billion times over. There’s the photo booth, cooking classes, live bands, not to mention the escape room. Aimed at creating bonding opportunities for employees, sharing company culture initiatives and sparking collaborations, corporate events usually have strong mandates in mind, yet one of the biggest challenges is that people are pretty much dragged into going there, and end up either leaving early, leaving drunk and/or missing the point entirely. 

From conferences, gala dinners and road shows to incentive trips, corporate events are essential to a company’s success. In fact, according to the Event Marketing 2019 trends report, 84 percent of leadership believe that corporate events are critical for their company.

So how to create a powerful and memorable event for your employees?

Think about each event, no matter what it is, as an experience; a live journey for each attendee. All entertainment ideas should flow into the event and have three simple attributes: They should be sensory, memorable and participatory.

RELATED STORY: Creating memorable events focusing on the peak and end

Following our golden rule, here are our top 15 entertainment ideas for corporate events.

  1. Immersive food and cocktail station. Try a DIY gin and tonic bar or Build Your Own Poke Bowl; these collaborative activities spark the senses, create memories and are highly participatory.
  2. Augmented reality (AR) is in. Setting up an AR booth to create a scavenger hunt or training simulation not only stimulates participation but is also sensory and educational.
  3. Instigate a jam session. Live entertainment has always been a key element of corporate events. Why not make it participatory? Book musicians to start a jam session inviting attendees to pick up instruments and join in.
  4. A carefully designed escape room. An escape room with a clear objective and simple instructions can create powerful bonding experiences, inspiring imaginative scenarios and building memories.
  5. A 3D photo booth. The photo booth might be a thing of the past, but what about a 3D printer to go with it? Taking home a 3D object of oneself certainly tops instills a powerful memory.
  6. Competition app. Starting a playful competition online between attendees can inspire engagement at the event. Using tools such as Slido or Glisser are great for crowdsourcing questions, and then inviting attendees to respond.
  7. A little karaoke. Karaoke might seem like a risky activity, but all it takes is a few hidden talents from the room that can start a symphony of fun within the group.
  8. Book stomp. Introduce an opening act that inspires balance, teamwork and coordination, as well as jumpstarts the event with a surge of energy.
  9. An alluring invitation. Make attendees part of the event content by creating an engaging invitation process with a question that entices each of them to participate.
  10. A collective masterpiece. Invite guests to snap a photo on their phone or device during the event and post them on Twitter or Instagram using the event’s unique hashtag. These photos then became part of a live and evolving digital collage.
  11. A story for a story. Create an opportunity for personal, yet anonymous sharing by building a story corner, where attendees can write a short story about one of their colleagues and pick up another at the same time.
  12. Stage a hologram. Create a striking memory by having a famous character surprise the audience and pop up on centre stage.
  13. Projection mapping. Set up a projection mapping sequence tailored to each speaker, keeping guests engaged with constantly evolving visual content.
  14. Food performances. Educate and engage attendees with interactive food stalls, introducing science-based food concepts orchestrated by a laboratory of chefs concocting recipes like tomato water bubbles. 
  15. Let the employees design the event. If you are truly looking to win over your audience, why not have the employees themselves create the entertainment, with their favorite speakers, chefs and dream activities.

karaokeRELATED STORY: Classy cuisine for galas and festive events

As long as your entertainment idea follows our golden rule and is sensory, memorable and participatory, your corporate event will be a winner.

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Category : Blog and Industry News

5 common event planning mistakes

June 17th, 2019 @

prickly situation

Events are stories; live, and in real time.

What’s more, events have no delete button. As an event planner, you are certainly in the limelight, when things go right and when things go wrong. It’s no wonder that Forbes has ranked event planning as among the most stressful jobs out there.

Whether it’s a corporate function, a global festival, a product launch campaign or a private wedding, the delicate balancing act of a meticulous logistics operation, clear content strategy, as well as cosmic alignment is quite an undertaking.

Then there’s the unfortunate reality that event planning is largely related to Murphy’s Law.

To try to get ahead of the curve, we at Eventos Barcelona have identified five event industry pain points, and proposed touch points to resolve any event planning mistakes.

Pain point 1: Lost the plot

A typical event planning blunder is to get caught up in trivialities, and to forget the story line altogether. While free drinks, a sunny day and a beautiful venue are mainly happenstance event takeaways, the real sweet spot for having the event in the first place is to create some sort of impact.

Content messaging, whether it’s a simple tagline, mission or vision statement, is the basis of clear and concise event strategy.

What’s more, this has become an industry demand in the experiential economy. With Millennials now driving the experience economy and opting for experiences over products, the space to create meaningful event narratives is essential.

Touch point: Content messaging: The messaging of the event should start with the onset of the guest journey; the invite, pre-event app, even the sense of arrival, and then resonate right up to the post-event survey or net promoter score. Anchoring the messaging and then creating a list of content platforms will ensure the message sticks.

Pain point 2: Budget

Breaking the budget is pretty much a deal breaker. It’s so easy to do, that it’s so important to get it right. Hidden fees including taxes, permits, flight changes, even traffic jams and finding alternate routes, can quickly snowball into a whole list of expenses.

Touchpoint: The only real advice here is to have a margin of around 15 percent.

Pain point 3: Lack of cultural sensitivity

Lack of cultural sensitivity is one of the biggest shortfalls for a global events series; from a strategic as well as activation standpoint.

I have recently been involved in the LinkedIn Talent Awards global launch program, with an event series planned for the Middle East, South America and parts of Europe. The careful attention to cultural nuances was essential.

While the rollout plan and decision to launch in a particular city is typically linked to the brand’s overarching strategy, a simple blip such as not considering Ramadan, Passover or an important public holiday can lead to a disaster.

From an activation standpoint, this can be amplified further, with a lack of attention to catering, toilet segregation and temperature regulation of the facilities, amongst other factors.

Touch point: Get local experts on the ground to check all aspects of your event, from the rollout dates, to the food preparations and logistical setup.

Pain point 4: Technology

Technology can both enable and disable your event. From Slido to Crowd Compass and Zerista, these wizardry apps can certainly create a seamless event experience. However, guests fumbling around on their phones logging into event apps, instead of engaging in the event itself, or scanners unable to read tickets because of heat or humidity, can quickly disable the situation.

Touch point: Test everything as it would be on the day needed, from the perspective of the guest. Imagine the guest entering the space, bumping into friends, then looking for the sign to download the app. All those steps can interfere with what you might imagine as a foolproof plan. Also, using one operating system can certainly help the flow.

Pain point 5: Timing

The biggest caveat, of course, is the time crunch. While budgets can be in place, sharp and concise messaging implemented, technology fully rehearsed and holidays considered, the biggest tipping point for any event is timing. From the crucial few seconds of an opening act to over roasting the main course, timing is everything, and there’s no going back.

Touch point: Make a critical path timeline. Make sure every detail is covered in that, including all imaginary scenarios that can disrupt that path such as a short circuit, a traffic jam or a fast oven. The best event planners out there have truly mastered a critical path.

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Category : Blog and Industry News