November 20th, 2017 @ Anne Thornley-Brown, MBA
It’s impressive how Montreal has embraced 3D projection mapping technology for content delivery.
3D projection mapping has the power to transform environments and event experiences. With this technology, that uses video projectors to display images and footage on a variety of surfaces and shapes, event professionals can create truly immersive experiences. You can transport participants to gardens, mountains, waterfalls, lakes, the desert and, in fact, any setting you choose.
3D projection mapping has applications that transcend décor, staging, backdrops and entertainment. For example, images can be projected on faces and costumes.
Tablescapes anyone?
In conjunction with Montreal’s 375-year anniversary, there are a number of 3D projection mapping installations that deliver historical content in a compelling and memorable way.
Aura
In Old Montreal, the city’s historical district, Notre-Dame Basilica (where Celine Dion was married) is transformed nightly through Aura, a truly immersive 3D projection mapping experience. Aura is a splendid example of how spaces can come to life through the magic of 3D projection mapping.
Aura is a fresh approach to presenting the history and architecture of Notre-Dame Basilica, one of Montreal’s most iconic buildings.
Expo 67, live
In 1967, during Canada’s Centennial, Montreal hosted the World’s Fair. Terre des Homme was an important experience in Montreal’s history that energized the city and left a number of legacy event venues and outdoor spaces that are still in use today.
To commemorate the 50th anniversary of Expo 67, a concrete esplanade between the buildings of Place des Arts, which was also unveiled in 1967, was transformed through 3D projection mapping. Expo 67 Live created a living time capsule. This electrifying presentation gave Montrealers a chance to re-live Expo 67 and the era in which it took place. It was also an opportunity to share it with generations that were yet unborn when it took place.
Cité Mémoire – Montréal en Histoires
In collaboration with Michel Marc Bouchard, Montreal artists Michel Lemieux and Victor Pilon have created not one, not two but 29 installations as part of Cité Mémoire – Montréal en Histoires. (The experience started with 23 and more have been added as the year has professed.) In a welcome departure from boring presentations about history, giant tableaus spread throughout Old Montreal, trace the history of the city through engaging, urban multi-media experiences.
Video footage is projected on a variety of surfaces including giant screens, buildings, a clock tower, fountains, trees, alley ways and parks. Some of the tableaus are interactive and, as people move through them, the images are transformed.
Take a peek:
Before heading off to Old Montreal, the public is invited to download the app for guidance to the augmented reality that enhances the experience.
The next time you need to transform an event venue or breathe new life into what would otherwise be boring historical or technical information, consider 3D projection mapping.
(Featured image CC t-mizo)
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